CapCut | The Power of Longform Videos
We’ve partnered with CapCut to popularize the desktop version of their app using longform videos.
At a Glance
Total YouTube Views - 5 million
Highest Viewed Video - 2.4 Million
Total Watch Hours - 123,000
64% of consumers are more likely to make a purchase after watching a branded longform video, especially if it’s informative and answers key questions. (Animoto)
Longform videos can lead to a 20% increase in conversions compared to shorter content. (Viyard)
One of the primary benefits of longform Dedicated Videos, is the ability to use them as engaging social media content as well.
The same videos garnered millions of views on TikTok and Instagram.
Most people drastically underestimate the effectiveness of longform content on traditionally shortform platforms.
The longform content can also be clipped down into many shorter clips, maximizing the ROI of a single piece of content.
Result
CapCut on Desktop went from being relatively unknown, to one of the top used video editing software on desktop in under a year.
This was in large part due to our campaign designed to educate the video editing community not just of CapCut on Desktop’s existence, but of its unique benefits that even experienced filmmakers found compelling.
This campaign’s success lead to a massive influx in partnership requests for FILM CRUX, and turned CapCut on Desktop into a primary choice for video editors around the world.
