Luma | Leveraging AI Filmmaking

We created the best AI trailer ever made for Luma Dream Machine.

At a Glance

A quarter million views in the first week.

Stunning product showcase.

Increased demand for the product.

AI is revolutionizing film…

And it’s only in its infancy.

We’ve been on the bleeding edge of the AI filmmaking space since its very inception with the introduction of image generators like Midjourney.

Since then, we’ve pioneered new techniques, all while aiming to create some of the best work possible with these tools.

And we’ve started educating millions of others on how to do the same.

For this campaign…

…we set out to see what a single person with no budget could do with access to Luma AI.

We created the campaign in two parts:

The Eternal | AI Trailer, designed to inspire budding AI filmmakers and veterans entering the space.

A ‘Making Of’ tutorial breaking down exactly how we did it, step-by-step, all while showcasing Luma Dream Machine.

The Future of Film

AI will be the single most disruptive force in the history of the film industry.

More than sound in film.

More than editing on computers.

More than the invention of the digital camera.

AI will be able to drastically lower budgets, while dramatically increasing quality.

It will enable far smaller teams to do far more work than was ever possible before.

It will democratize filmmaking, and media as a whole, in ways that are currently hard to imagine.

It will change everything from prodcution to distribution, animation to VFX.

And we’re paying close attention. Are you?

The Wave

We’re hard at work helping everyone from the biggest studios, to the smallest indie filmmakers learn AI filmmaking.

This massive wave is coming, so you can either get crushed by it, or learn to surf.

If you want surfing lessons, you can reach out to us at the contact form below.

CONTACT US

We teach studios, brands and individuals how to leverage AI to make killer films, content, and ads.