Hailuo | Viral AI Videos

How a single AI video on Facebook got Hailuo over 100,000 organic link clicks.

At a Glance

Total Campaign Views - 5 million

Total Watch Time - 82 weeks, 3 days and 6 hours

Over 2 million organic views on a single Facebook post.

Over 100,000 organic link clicks on a single Facebook post.

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Hailuo AI partnered with FILM CRUX to have us create a viral AI-generated trailer titled Colossi.

The Mission

Create the best AI-generated video of all time.

Hailuo wanted a Dedicated YouTube video that would draw attention to their video generator to make it stand out amongst of sea of competitors.

The AI video space is arguably one of the most competitive spaces in the world, so this was no easy task.

EXECUTION

We put our reputation as the world’s best AI filmmakers to the test by creating something that would typically take a massive team millions of dollars and months of work to do.

We made a VFX-heavy, fictional, giant robot versus kaiju trailer on the scope and scale of a blockbuster film.

And we did it all in just two days, with no budget, by a single person, just to prove it could be done.

RESULTS

The video immediately did unbelievably well on every platform, as soon as it was posted.

It garnered over 1.7 million views on the FILM CRUX Instagram from a single post, with over 25,000 shares.

A single post to Facebook resulted in 2 million organic views in under a week.

And most impressively, that same post resulted in over 100,000 link clicks.

The Facebook post alone is worth over $100,000 in advertising, all for the price of a single Dedicated Video from FILM CRUX.

Conclusion

Only 1 in 20 ads actually performs well out of the gate. (Meta)

UGC-style or organic-style ads generate 4x higher engagement on average. (Stackla)

You get +50% retention when customers come in through high-performing content. (Hubspot)

Hailuo received over $200,000 worth of advertising, for the price of a single FILM CRUX Dedicated Video package (currently $15,000).

That’s over 13 times return on investment before running a single ad on the videos.