InVideo | Using Organic to Make Ads
We teamed up with InVideo to make organic shortform content they could then run ads on.
At a Glance
Total Campaign Views - 5 million
Total Watch Time - 8 days, 7 hours and 45 minutes
Total Shares - 10,000+
The best performing content for InVideo on social media.
There are 3 primary advantages for this strategy we’ll cover below:
Advantage 1 - Testing
The problem with just running ads, is that you don’t know if they’re going to work before you spend your money.
Our system eliminates that risk.
The organic content is created by us first, then you choose only the highest-converting content to run ads on.
That means no wasted ad spend.
Advantage 2 - Social Proof
Talking about yourself is almost always less effective than someone else talking about you.
We’ve built a ravenous fanbase of people looking for the best and most interesting films, shows, and filmmaking tools.
From the world’s largest filmmaking newsletter with over 500,000 email subscribers…
…to over a quarter million followers each on Instagram and TikTok.
And countless millions more who know of FILM CRUX and come to us for recommendations.
We’ll get you in front of that audience, then you run ads on the posts to take it to the moon.
Advantage 3 - Automation
You don’t have to make the content.
Every brand knows they should be making content. 50% of marketers say shortform content generates the highest engagement rates across all content types. (Hubspot)
By outsourcing both the content creation and ad creative in one, you get the benefits of both, without the work of either.
It’s a no-brainer.
