InVideo | Using Organic to Make Ads

We teamed up with InVideo to make organic shortform content they could then run ads on.

At a Glance

Total Campaign Views - 5 million

Total Watch Time - 8 days, 7 hours and 45 minutes

Total Shares - 10,000+

The best performing content for InVideo on social media.

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There are 3 primary advantages for this strategy we’ll cover below:

Advantage 1 - Testing

The problem with just running ads, is that you don’t know if they’re going to work before you spend your money.

Our system eliminates that risk.

The organic content is created by us first, then you choose only the highest-converting content to run ads on.

That means no wasted ad spend.

Advantage 2 - Social Proof

Talking about yourself is almost always less effective than someone else talking about you.

We’ve built a ravenous fanbase of people looking for the best and most interesting films, shows, and filmmaking tools.

From the world’s largest filmmaking newsletter with over 500,000 email subscribers…

…to over a quarter million followers each on Instagram and TikTok.

And countless millions more who know of FILM CRUX and come to us for recommendations.

We’ll get you in front of that audience, then you run ads on the posts to take it to the moon.

Advantage 3 - Automation

You don’t have to make the content.

Every brand knows they should be making content. 50% of marketers say shortform content generates the highest engagement rates across all content types. (Hubspot)

By outsourcing both the content creation and ad creative in one, you get the benefits of both, without the work of either.

It’s a no-brainer.

Luma | Leveraging AI Filmmaking

We created the best AI trailer ever made for Luma Dream Machine.

At a Glance

A quarter million views in the first week.

Stunning product showcase.

Increased demand for the product.

AI is revolutionizing film…

And it’s only in its infancy.

We’ve been on the bleeding edge of the AI filmmaking space since its very inception with the introduction of image generators like Midjourney.

Since then, we’ve pioneered new techniques, all while aiming to create some of the best work possible with these tools.

And we’ve started educating millions of others on how to do the same.

For this campaign…

…we set out to see what a single person with no budget could do with access to Luma AI.

We created the campaign in two parts:

The Eternal | AI Trailer, designed to inspire budding AI filmmakers and veterans entering the space.

A ‘Making Of’ tutorial breaking down exactly how we did it, step-by-step, all while showcasing Luma Dream Machine.

The Future of Film

AI will be the single most disruptive force in the history of the film industry.

More than sound in film.

More than editing on computers.

More than the invention of the digital camera.

AI will be able to drastically lower budgets, while dramatically increasing quality.

It will enable far smaller teams to do far more work than was ever possible before.

It will democratize filmmaking, and media as a whole, in ways that are currently hard to imagine.

It will change everything from prodcution to distribution, animation to VFX.

And we’re paying close attention. Are you?

The Wave

We’re hard at work helping everyone from the biggest studios, to the smallest indie filmmakers learn AI filmmaking.

This massive wave is coming, so you can either get crushed by it, or learn to surf.

If you want surfing lessons, you can reach out to us at the contact form below.

CONTACT US

We teach studios, brands and individuals how to leverage AI to make killer films, content, and ads.

CapCut | The Power of Longform Videos

We’ve partnered with CapCut to popularize the desktop version of their app using longform videos.

At a Glance

Total YouTube Views - 5 million

Highest Viewed Video - 2.4 Million

Total Watch Hours - 123,000

64% of consumers are more likely to make a purchase after watching a branded longform video, especially if it’s informative and answers key questions. (Animoto)

Longform videos can lead to a 20% increase in conversions compared to shorter content. (Viyard)

One of the primary benefits of longform Dedicated Videos, is the ability to use them as engaging social media content as well.

The same videos garnered millions of views on TikTok and Instagram.

Most people drastically underestimate the effectiveness of longform content on traditionally shortform platforms.

The longform content can also be clipped down into many shorter clips, maximizing the ROI of a single piece of content.

Result

CapCut on Desktop went from being relatively unknown, to one of the top used video editing software on desktop in under a year.

This was in large part due to our campaign designed to educate the video editing community not just of CapCut on Desktop’s existence, but of its unique benefits that even experienced filmmakers found compelling.

This campaign’s success lead to a massive influx in partnership requests for FILM CRUX, and turned CapCut on Desktop into a primary choice for video editors around the world.